Big Tech on Point

The Experts Are Lying To You

January 01, 2022 JohnoTheCoder Season 1 Episode 2
Big Tech on Point
The Experts Are Lying To You
Show Notes Transcript

In this episode I talk about the "experts", who are usually either single technology developers, or are sales people in disguise.

I talk about how to detect their BS, how to figure out if they're actually experts at solving your technical problems, and how you can avoid vendor lock in.

Support the show (https://www.buymeacoffee.com/johnothecoder)
Speaker 1:

Hi again, everyone. This is Jon O and this is big tech on point hashtag beat up , uh , coming in with first proper episode of the podcast, which is the experts are lying to, and they probably are. To be honest, they're probably lying to you about a couple of things. They are probably lying about being experts and they are probably lying about being able to solve all of your problems. So let take this a little bit further away from tech and start just in the real world, in the normal world that hopefully we've all experienced in the real world. If somebody walked up to you and said, I can solve all of your problems magically, you would say. Cause that's what it is. It's. You know it, I know it, we all know it, but for some reason in tech sphere , we don't quite get that yet. We're , we're a little bit naive. Maybe we've not been exposed to technology in the same way. So firstly, we're gonna detect the. Okay. So if they are an expert at a specific thing, and when I say a specific thing, if they have any kind of brand in their job title or their tagline or their business name or anything like that, then they're not an expert. Okay? The only thing they're an expert at is bringing you to a specific platform. And I'll give you an example of this. You will have probably heard of, even if you dunno what it is, WordPress WordPress is fantastic. Okay. It's a blog in platform and it's a website content management system or cm mess. And it is fantastic. It genuinely is really good at a very niche set of things. Now, what WordPress has is the ability to add plugins and people have done that for an unlimited number of use cases. And it's great. Okay. Now the way we are gonna detect the is if you talk to a WordPress developer and you say, I wanna build a social media platform will say, bird press. So player . So plugin for WordPress, it's fantastic. It will give you the social media platform that you so crave. Fair enough. Maybe that's the right answer. Now, if I say to the same WordPress developer, I really want an e-commerce platform. I really wanna sell some stuff. I'm gonna be a drop shipper and all the rest of it. Now I've been of this. I've been there. This WordPress developer will say WooCommerce or some other plugin. We'll bring it WordPress. WordPress can do anything. And that's the phrase that you're looking for. It can do anything. It can do all of it. It is the savior. The number one thing that is gonna solve all of the problems you have, but this isn't exclusive of WordPress. This is a , a thing that comes anywhere. Okay? Because you go and talk to a consultant. That consultant is a specialist partner of tech firm, whatever CRM, eCommerce platform, whatever, like they don't know how to solve your problems. They don't even really want to okay. All of that. And I am, I will make an exception for AWS certified develop, okay. But only a marginal exception. Cause they're still gonna wanna solve all of your problems with AWS. But AWS is actually fantastic and can solve most of your technical infrastructure problems. I should have charged for that shout out , but there are certain certifications you can get that kind of qualify you

Speaker 2:

In using a platform, but they're not those people. Generally aren't getting kickbacks and stuff and that's what you wanna avoid. You wanna avoid the people that are gonna get kickbacks. Okay. If you are a consultant for a specific software platform, you are always gonna say this software platform is the one that will solve all of your problems. Everything that you are worried about out will go away. That's what you're looking for. That's the first step in detecting the. Okay. If it sounds too good to be true, it probably is. So that's how you are gonna kind of realize this person. Isn't an expert in solving my problems and an expert in onboarding me onto their platform of choice, which might be the right choice. And I'm not taking away from that. Cuz sometimes it will be if and once a blog where address is probably nearly, always gonna be the right choice. Okay . But if you say I've got all of these problems and let's just assume that there are a wide range of problems, okay. I've got concerns about my clickthrough rates. I've got concerns about my checkout. I've got concerns about my SEO because I rely on that and I've got concerns about my drop shipping and they want to solve all of these problems with one platform that they have just conveniently know inside and out. The likelihood is they're not an expert. They're either lying to themselves. Maybe they're an expert in that platform, but that's not what you need. What you need is someone to listen to your problems until you to solve them or advise , give you some consultation or something. So the other way to detect is this person really an expert at solving my problems or are they just an expert at their platform is ask them questions about different things. Okay. So there's an example. There is a system called Moodle. Moodle is a virtual learning environment and a lot of universities use it because you, you can upload courses and modules and you can manage your cohorts and you can do assessments and they can turn coursework and stuff. It's pretty useful for universities. Okay? Now that obviously there are other ways that you could implement a similar thing. Okay? You've got platforms like you to me , you've got YouTube. If it's just free, if it's a pay wall , you could use WordPress to user pay gin and handle your content. That way. What you really want from your expert is when you ask for eCommerce, as you change the spec, as you change what you need this thing to do, you change the problems, ideally their opinion, their perspective, their recommendation should change with it. Okay. Now the way that we are gonna try and sort of get around this or the way that I would try and get around this sort of situation is that if I want eCommerce on a CRM or want some inquiries, whatever it is, try to use separate things. Okay? Cuz most good platforms are gonna integrate with each other, using a thing called an API , or they might do it a couple of different ways, but they should be able to integrate with each other. Okay. So if I go and use HubSpot and that's my CRM of choice, my web designer wants to use WordPress. The two can integrate whether that will be through an API or a plugin or you know, and I'll cover integrations in a , in a different, in a different episode, cuz it's a little bit out of scope, but that's kind of where the is. The is that this expert isn't an expert, okay? They're not an expert in solving your problems. They're a salesperson. Doesn't matter what the title is. It doesn't matter if they're a customer onboarding specialist or a customer success executive they're employed by the business. Their only, only motivator is to get you onboarded. If they are a consultant, a technical partner, an approved partner or anything like that, the likelihood is they're that one trick pony they're only ever gonna push you towards a certain platform. Now there might be the odd person who is an approved partner of, or your business. That's an approved partner of multiple of these platforms. So they can pick one, but I've not come across too many like that in my career. Um , for the most part, what you kind of wanna do is listen to what they're saying and see if they're trying to solve all of your problems with this one, generic , uh , fits all fixed every problem that you've got. If it wouldn't work in the real world, I wouldn't ask someone to solve my spiritual, financial and physical problems all with a single tablet or something, cuz that would be crazy. So you need to kind of put it into some perspective. Now you've got a couple of other choices there. You could go and talk to other experts from other platforms. They're all gonna do the same thing, but maybe you can judge that. One of them just gives you a bit more depth or a bit more comfort or a bit more, a bit more reason to trust them with certain things. Because whilst most platforms these days can do most things. You know, if I go to WordPress and I look for a CRM plugin, there's going to be one. If I go to HubSpot, just as an example , um, they have the ability to build your website through HubSpot. Now, realistically HubSpot's website, isn't gonna be as good as WordPress is and WordPress plugin CRM, isn't gonna be as good of a CRM as HubSpot. The other thing that I just wanna touch on the other kind of takeaway here is sometimes solving all of your problems of a single platform. Isn't the right thing to do because box yourself into this thing called vendor locking. Okay. And what vendor locking is, is where all of your stuff goes into this one place. Okay. And I'll use the serum as an example just because it is the easiest. So you've got your, Ecommerces your contacts database. Maybe you've got your email marketing, you've got a bunch of stuff there . If all of those things are in one place, it becomes quite hard to detach them. Once you become dissatisfied with a single part of that process. Now, if I have click funnels doing my landing pages and maybe my e-commerce, but let's just keep it really simple. So I've got click funnels doing my landing pages. I've got WordPress from my SEO. I'm using trust pilot for my reviews. I'm using big cartel or Shopify or whoever to handle my e-commerce. When I become dissatisfied with one of them, I've only gotta upset one part of that puzzle piece and I can move it all away. Thankfully, nowadays with plugins, with APIs, with Zapier , with all these other ways we can integrate this stuff. We can make most things plug into each other. So what you don't want is to rely wholeheartedly and solely on one platform because when you're in that situation, it becomes very hard to solve the problems that you get. Because if you do go and find an expert to help you solve those problems, the chances are they're, they're a vendor expert. They're an expert at that platform. Okay. So just to summarize this the bit first bit of that you are gonna try, I am fine is whether this person only has one trick up their sleeve. If they do get a second opinion, speak to some other experts for different platforms and just try and give yourself some comparison and some contrast, okay, the second way you're gonna detect the is give them a bunch of different problems and see if their whole solution, their whole outlook goes to is same platform. That's gonna give you a really big clue and finally, to try and avoid the vendor. Lock-ins try and avoid you being in a position where you can't move your venture or whatever it is away is try to keep those things separately. Okay? Website providers or CRM providers, can't build websites as well as website providers can. Okay. Website provider can't build as good as CRM CRM providers can't build as good e-commerce eCommerce companies can't build as good , uh , um , click and funnel management. So that's what you want gonna wanna try and do is you're gonna try and wanna avoid that by leveraging how good these people are at their own expertise. If it sounds too good to be true , it almost definitely is. I'm assuming you, you haven't got the resources capability, the whatever to go and hire a consultant to tell you this. But anyone that's talking to you for free, the likelihood is they're a salesperson in disguise. So they're not an expert and they are lying to you about being an expert. If they claim to be one and about being someone that wants to solve your problems, they're not trying to your problems. They're trying to onboard you onto a specific platform. Uh, hopefully you've taken something useful away from this and I will see you next time. I'm John O this is big tech on point hashtag beat up . You can follow me out John O the coder and I'll see you next time .